Rum Vibes

Branding / Packaging

The Rum Vibes brand is a celebration of Jamaica’s vibrant energy and spirit. Designed to capture the essence of the island, the visual identity combines bold colours, dynamic typography, and playful graphics, reflecting the lively, carefree nature of its rum-based ready-to-drink cocktails. The branding evokes a sense of fun and relaxation, aligning perfectly with the brand’s mission to bring a taste of Jamaica to every moment.