Lost in the Sainsbury Archive

15 Jul

Written By Jason Drake

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I’ve been lost in the Sainsbury Archive for a while now. It’s full of old packaging, adverts and photos from the early days of Sainsbury’s right through to more recent stuff.

What I love is how it captures everyday design. Tins, labels, shop signs. All with so much care in the details. You can see how things like colour and type changed over time.

It is not trying to be trendy or overdesigned. It just feels honest. A proper bit of British design history told through food and shopping.

If you like old graphics, packaging, or just looking at how things used to be made, it is well worth a browse.

Take a look:
Instagram
sainsburyarchive.org.uk

Jason Drake

multidisciplinary creative that captures and creates colourful concepts, spaces, moments and objects.

https://www.studiodrake.uk

Lost in the Sainsbury Archive

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