Design inspired by family: Striking a balance between the fresh and familiar | Little Troop

Little Troop – the married design-duo Noemie Le Coz and Jeremy Elliot – delivered a talk bursting with humour and charm at June’s Nicer Tuesdays in New York, walking us through their designs for MoMA’s family festival, inspired by their own kids and their interactions with the natural world. The studio’s two co-founders and creative directors talked about striking a balance between the fresh and familiar in brand design as well as the importance of making something for kids and adults that relies on intelligent simplicity.

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