Astrak
Brand film creation with the Astrak branding team

I collaborated with the Astrak branding team to bring their global rebrand to life through a dynamic brand film. Astrak, a market leader in earthmoving equipment parts, has built a reputation over 18 plus years for maximising machine uptime across every terrain. As the business expanded its products and acquired other companies, the team wanted to align the portfolio under a single unified brand strategy.

The brand film translates this new vision into motion and sound, showcasing Astrak’s global corporate identity, product brands, and sub brands. Using a bespoke track created with a music producer, we crafted a fully immersive experience that reflects the brand’s bold, reliable, and innovative character. The film brings Astrak’s new portfolio architecture, visual identity, and tone of voice to life, communicating the message of reliability and excellence worldwide from Scotland to New Zealand.

Collaborators
Creative Director – John Kubale
Strategy – Nick Adams
Copywriter – Maia Swift
Animation – Jason Drake
Music – Jack McManus