Outcider by Bulmers Ltd

Branding / Packaging

Outcider is a distinctive cider crafted by Bulmers Ltd in Clonmel, County Tipperary, Ireland. With an ABV of 4.5%, it offers a sweet yet edgy flavour, achieving a balanced taste from a blend of bitter and sweet Irish apples. The branding reflects its unique position as the "outsider" in Bulmers' portfolio, appealing to those seeking a refreshing and unconventional cider experience.

To further emphasise the brand’s bold and creative identity, we commissioned local street artist James Earley to paint a striking mural. This artwork not only celebrates the vibrant energy of Outcider but also served as a foundation for creating a unique pattern used across the packaging design.

The success of this project led to a further collaboration to redesign the core Bulmers brand, refreshing its identity to align with a more contemporary and vibrant vision while staying true to its heritage.