Warburtons Gluten Free

Branding / Packaging

Warburtons’ Gluten Free range combines the trusted quality of Britain’s favourite bakery brand with the needs of those seeking delicious gluten-free alternatives. The branding strikes a balance between premium and craft cues, ensuring the range feels both elevated and approachable to gluten-free shoppers.

The packaging design features a vibrant yet refined aesthetic, with textures and details that celebrate the artistry of baking while highlighting the quality and care behind each product. This approach champions Warburtons’ commitment to meeting evolving dietary needs without compromising on taste or trust.